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Hogan Lovells Cadwalader said in an announcement on its website on 4 November 2026 that it had advised Hg on its investment in a new AI transformation company, a deal that also involved funding from Anthropic and angel investors.
Key points
- The new company will formally launch later in the year as an independent entity, according to the announcement.
- It is designed to help organisations push AI adoption and AI-native product development further, shifting the emphasis from pilot schemes to measurable operational results.
- The venture will be built on Claude and will use forward deployed engineers, with the stated aim of helping businesses build lasting advantage from AI rather than simply adopting it.
- The announcement described Hg as managing assets exceeding $110 billion and employing more than 400 people.
- Hg’s portfolio was described as comprising around 60 businesses with a combined enterprise value of over $195 billion.
The investment
The announcement said the new company would work with businesses on responsible AI adoption and product innovation, with a focus on European companies. It described Hg as holding a wide European network alongside a strong presence in North America, and positioned the firm as a backer of technology and services businesses across both regions.
The advisory team
According to the announcement, Hogan Lovells Cadwalader put together a cross-border team from its London and Hamburg offices to act for Hg. Private Equity partners Simon Grimshaw and Jan Philipp Feigen led the team. Also named in the announcement were partner Maximilian Menges, counsels Malte Ingwersen, Christopher Peacock and Emily Sharkey, and associate Sarah Zaman.